While this has helped them with creating a greater visibility, it is making it difficult to meet users’ expectation of delivering a seamless experience while switching from one to another touch point. It is attracting both commerce businesses and users to turn towards mobile domain for offering a slew of options. We validate early and iterate often. mCommerce solutions let users employ multiple mobile wallets and other payment options within the application. E-commerce businesses (i.e. As per a survey by Mordor Intelligence, the demographics will vary in terms of mobile commerce revenue and expansion rates. Introduction for App Owners. 201301. Mobile commerce isn’t the future – it’s the now. They let customers sign up for email newsletters and deliver special offers and promotions or send notifications encouraging customers to buy the items they left behind in their checkout cart. While the infographic would have given you a hint about how the future of mobile commerce will look, let’s take a deeper dive into the segment and see what one needs to consider for improving their mCommerce strategies. your username. What is M_Commerce? A Look at How Social & Mobile Gaming Increase Sales. And that social media applications offer an unprecedented volume of selling opportunities. Jane MacBeth. A few of which we will cover in the next section of the article. With over 500 million Android phones and over 300 million iPhones that have been activated plus other mobile devices and tablets. A survey from Oracle found out that 80% of businesses are already using or planning to use chatbots by 2020. Mobile commerce trends: what’s the expected future pattern for mobile commerce? Let’s find out the answers based on some facts and figures. All the while, businesses will embed voice-activated commands into their mobile apps to target those voice searches and increase sales. Advertisement Starting July 2018, page speed became a ranking factor by Google for mobile searches. What’s more interesting is that the mobile wallet usage graph will be influenced by the geographical location. Droids On Roids is a mobile & web app development company established in 2011, offering full-stack mobile, web and backend services. will enable Entrepreneurs to target people within a particular radius of their physical store, send them personalized discounts/notifications, and make profits effectively. First things first, “responsive design is not mobile … This percentage includes the first time users as well. These features are, for example, geo-fenced coupons delivered through SMS, QR codes, mobile-specific comparison pages, and the prioritization of FAQs on mobile. Here are some facts that highlight just how bright future m-commerce has: The Number of Mobile Users is Constantly Increasing Because of this, focusing on improving page speed will also be one of the main mobile commerce trends for 2020-2025. Make sure to read this article: 9 Advantages of mCommerce and 3 Challenges for Businesses in 2020. Therefore, business can generate profits from transactions via mobile. Omnichannel customers appreciate various touchpoints that retailers provide in all kinds of places and combinations. This, as a whole, reduces their efforts and saves time. The main thing that you have to remember on this journey is just be nice to everyone and always smile. This is again one of the prime advantages of mobile commerce. Brands will show more interest in introducing Blockchain wallets into their traditional processes during the period of 2020-2025. Besides, they enable users to use native mobile functionalities and loads content 1.5 times faster than e-commerce sites. [Also Read: How can M-Commerce Apps Lower their Cart Abandonment Rate? Any amount of investment to make an app, if done wisely, will be justified by loyal customers. Because of this, the idea of, made a purchase after they discovered a product on social media. While North American and European countries will add more profits to the segment, Asia-Pacific and Middle East nations will bring more users into the domain. , with 53.9% of the total e-commerce market share. This makes it easier for businesses to gather user insights, understand their behavior, and provide them with an enhanced, Last but not least, enhanced brand marketing is also one of the, These applications enables retailers and brand merchandise to build a long-term relationship with their target user base by, Last year, the mobile commerce revenue generated was $1.8 trillion and this year, it has touched $2.32 trillion (, A value that is nearly 2X the one recorded in 2016). By. Home. We believe that mobile commerce is more than e-commerce implemented on mobile devices. This trend may not be as exciting as Augmented Reality or chatbots powered by artificial intelligence. Improved customer satisfaction level by offering personalized options in a conversational manner. However, the future will see voice control implementations developed specifically to serve the mCommerce world. About the Author Statistics about Mobile Commerce: Current State Of Mobile Commerce 79% of smartphone users have made a purchase online using their mobile device in the last 6 months. Apps that sell glasses allow their customers to try on different models virtually, using an image taken on their smartphone. August 2, 2016. Browsing, booking tickets, reading, shopping, payments and much more mobile applications, people are occupied with, in the mobiles and smart phones most of the day in most countries all over the world. Currently, mCommerce market is dominated by global biggies like Google, Mastercard, PayPal, Amazon, Apple, Alibaba, and SAP. Present and Future of Mobile Commerce: Introduction, Comparative Analysis of M Commerce and E Commerce, Advantages, Present and Future: 10.4018/978-1-5225-0236-4.ch015: Mobile Commerce is a term to describe any commercial activity on a mobile device, such as a mobile phone (iPhone, Android, Blackberry) or a tablet (iPad By Admin. Site performance has been shown to impact many e-commerce metrics – and mobile commerce is no different in this regard. We elicit business needs, study the competitive landscape, perform strategic analysis, and provide bespoke solutions. If there’s one thing we know for sure, it’s that mobile e-commerce is going to continue growing in 2020, attracting more users and generating more sales. In this guide, you will understand 1) what is mobile commerce and what are its unique features, 2) what use cases are enabled by mobile commerce, 3) what issues are related to mobile commerce, and 4) what mobile commerce trends we’ve identified. PL: +48 732 080 173Company Presentation, London85 Great Portland StreetUnited Kingdom, San Francisco75 Broadway, 94111United States, © 2011-2020 All rights reserved. In this guide, you will understand 1) what is mobile commerce and what are its unique features, 2) what use cases are enabled by mobile commerce, 3) what issues are related to mobile commerce, and 4) what mobile commerce trends we’ve identified. Both mid-sized and large organizations are now experimenting with different ways mobile commerce features can encourage their in-store customers to make purchases. But it’s going to become a serious concern among mobile development this year. Competing on customer experience also requires a lightning-fast mobile experience, with 50% of global ecommerce sales happening on mobile devices. The current pandemic and lockdown orders are having a huge effect. than those still working with traditional methods. Take advantage of hardware features that bring even more personalized experience – for instance, by using the customer’s real-time location. Moreover, new developments in cutting-edge fields like artificial intelligence (AI) or the Internet of Things (IoT) allow developers to build even more engaging mobile commerce applications. The technology will enable e-tailers and brand merchandise to promote their services/products in a much more realistic way, direct users while shopping in-store, as well as enable consumers to try out any product before buying. Are you looking for more information about how mCommerce can benefit you? We would love to be your long-term partner who takes the whole app development process off your shoulders! The future of mobile commerce. Likewise, stores with social media presence have gained. In a recent eMarketer report, The Future of Retail 2020, the growth of e-commerce will reach $666 billion in the U.S. market this year and $845 billion by 2022. Because of this functionality, users are showing a great love towards these wallets. The global proximity mobile payment transaction market will rise from 721.2 million to 1 billion in 2017-2020. 2020 is going to be a breakthrough year for the companies that decided to invest in mCommerce early. The concept of using WiFi and BLE-powered Beacons will enable Entrepreneurs to target people within a particular radius of their physical store, send them personalized discounts/notifications, and make profits effectively. And provide advantages like –. The rise of Instagram’s Shopping Posts got a lot of retailers interested in the potential of social commerce. [Also Read: How to Integrate Siri into Third Party iOS Apps?]. With such perks, the technology is predicted to bring around, While autonomous vehicles are still a new thing in the market, they are proving to have a high potential in the. It has been found that 55% of users made a purchase after they discovered a product on social media. A few of which we will cover in the next section of the article. Last year, the mobile commerce revenue generated was $1.8 trillion and this year, it has touched $2.32 trillion (A value that is nearly 2X the one recorded in 2016). But mobile shopping is just one aspect of the broader payments ecosystem. The mobile commerce revenue is expected to hit $3.56 trillion by the year 2021. Mobile commerce, also called mCommerce or mobile e-Commerce, refers to any type of transaction which is completed with the help of a mobile device such as a smartphone, tablet, or even a wearable device. We enhance usability and craft designs that are unconventional and intuitively guides users into a splendid visual journey. Make the First Step! Mobile Marketing is Said to Be the Future of E-Commerce. And by the year 2021, it will reach $3.56 trillion – with an average y-o-y rate of 33.8%. It will be important for both startups and established brands in the commerce domain to ensure that their app pages are well-optimized and loads at lightning speed, while delivering an impeccable experience. But email is slowly exhausting its potential. We are early adopters of disruptive technologies. MOBILE COMMERCE (M-COMMERCE): A FUTURE DRIVER OF BUSINESS GROWTH IN NIGERIA In 2012, some ecommerce sites (like Amazon) saw remarkable growth, while most businesses experienced only limited m-commerce success. In the future, customers might take advantage of AR headsets provided by retailers to help them try on different outfits to have a shopping experience that corresponds to how they shop in-store, only from the comfort of their home. Explore the future of mobile commerce and the most important mCommerce trends. That your presence on social media is more important than ever. Smart personalization will become the new face of the domain, with businesses focusing more upon behavioral segmentation while app marketing. In fact, the emergence of mobile commerce technologies brought to life entirely new services and industries such as mobile banking, contactless payments, location-based services, mobile boarding passes, and many more. Some of these technologies may be in their nascent stage but they will soon become the accepted standard for mobile commerce. Will these benefits of mobile commerce encourage establishments to take their business on mobile? Refreshingly, what was expected of her was the same thing that was expected of Lara Stone: to take a beautiful picture. These technological innovations are handling inventory efficiently as well as delivering products in the least time across the globe. The current pandemic and lockdown orders are having a huge effect. Appinventiv is the Registered Name of Appinventiv Technologies Pvt. They will unleash better opportunities for consumers, establish themselves, and dilute the market to some extent. ]. Because of this functionality, users are showing a great love towards these wallets. The mobile commerce opportunity is massive. In 2021, mobile commerce sales will account for, In mid-2019, mobile e-commerce spending in the United States reached a smashing, The total number of US-based shoppers who make mobile purchases will reach, The volume of mobile commerce sales will more than double between 2017 and 2020, reaching. Mobile Commerce: Spearheading the Future of Ecommerce. Fashion. But improving the shopping experience and appealing to omnichannel customers is a priority, which is well worth the expense. This will further make it necessary for the e-tailers to focus on the targeted location and gain other insights while deciding the features of their mobile wallet app. . These technological innovations are handling inventory efficiently as well as delivering products in the least time across the globe. That’s why so many companies are now turning to mobile-enabled in-store checkouts and mobile wallets. Offer a personalized experience and product recommendations easily. The mobile commerce revenue is expected to hit $3.56 trillion by the year 2021. Now, while these statistics proves that the future of mobile commerce is clear and even dazzling, the next set of questions that arise here are –. Progressive Web Apps Progressive web apps (PWAs) are fast reimagining the mobile web especially future trends in mobile commerce. With a rising competition in the market, nearly 50% of businesses are using about 8 different channels for interacting and delivering customer experience. Because of this, focusing on improving page speed will also be one of the main, and integrate these AI-powered tools into their customer support process to reap a myriad of benefits, such as:-. information to send updates about our company and projects or contact you if requested or find it necessary. According to Juniper, 2013” “The value of mobile commerce transactions conducted via mobile handsets and tablets will exceed $3.2 trillion by 2017, up from $1.5 trillion this year” (Moveoapps,2016) A … Our experience can be very truthful…still it’s limited. Read this article about Top mobile commerce app features. The concept of using WiFi and BLE-powered. The Harvard Business Review carried out a study of 46,000 shoppers and found that only 7% of them were online-only shoppers, and 20% of were in-store shoppers. We characterise your product idea and define the Scope of work. The vast majority of retailers have already built a dedicated mobile application or are planning to do it. If you thought mobile commerce was about software or the cloud, proof to the contrary is mounting. The Augmented Reality trend will expand to other industries as well. Mobile commerce trends in 2021: The top five drivers for online sales Progressive web apps : One of the key trends in the e-commerce industry is the use of PWA or Progressive Web Apps. But, why should any retailer opt for any e-commerce application development company? But the selling point of PWAs is their ability to bring the best of the web and native applications to users. On the contrary, the more data we collect, the more our answer to the question will be reliable. Global Mobile Commerce Market 2020| Leading Players, Industry Updates, Future Growth, Business Prospects, Forthcoming Developments and Future … The Luciano Group. Research studies show that in 2020, 85% of customer interactions will be handled without any human intervention. Mobile shopping trends are pointing to m-commerce as the wave of the future for shoppers. mCommerce applications gives users an escape from traveling to brick-and-mortar stores to buy something. | Introduction for App Owners, Publishing on App Stores – 6th Stage of the Mobile App Development Process, Get the Best Free Ebook – Guide for Product Owners: Drive your Product to Success, What is React Native and When to Use it? Did you know that almost 60% of Google search results come from mobile devices today? The most prominent m-commerce trend is its own growth. Guided by: Anand S.Dhakade M_COMMERCE Presented By: Tapesh v. chalisgaonkar 2. Will these benefits paint a positive future of mobile commerce also? And this way, enjoy higher customer satisfaction rate and more sale conversions. We enhance user interaction and deliver experiences that are meaningful and delightful. , Apple Pay, Samsung Pay, and other such apps being the driving factors. With the use of smartphones for purchasing the products, Mobile e-commerce got its own path within a short period of time. Though that’s not all when it comes to the mobile world. Last year, the mobile commerce revenue generated was $1.8 trillion and this year, it has touched $2.32 trillion (A value that is nearly 2X the one recorded in 2016). 0. Smart personalization will become the new face of the domain, with businesses focusing more upon behavioral segmentation while, These days, smartphone users have 2 or more shopping apps on their devices and abandon a page if it, . online retailers) – small or large, find mobile apps to be a useful tool to market their brand and to acquire new customers. Validate assumptions with real users and find answers to most pressing concerns with Design Sprint. This makes it easier for businesses to gather user insights, understand their behavior, and provide them with an enhanced mobile shopping experience. Unravel unique insights on our technological know-how and thought leadership. 6 trends for future consumer mobile use With the current rapid rise in mobile usage, it's interesting to see these predictions of the path of the mobile consumer into the future. Communication with your Offshore Development Team – Introduction for App Owners, 3 Popular Software Development Pricing Models. New technologies and mobile trends emerge practically every year, while others become forgotten and obsolete. A site’s speed matters a lot. The mobile commerce domain is growing by leaps and bounds. In 2013 more people will use mobile phones than PCs to get online. We are in an era where e-commerce took-off and truly became a great revolution within a short-haul. Chatbots are the key element of this trend. As a result, they will focus on delivering a great experience that users will be willing to pay for in exchange for the load time. That’s why in 2020, retailers will be busy optimizing all the behind-the-scenes elements that eat data unnecessarily in their mCommerce apps. Likewise, stores with social media presence have gained 32% more sales than those still working with traditional methods. Higher customer engagement level by handling multiple users in real-time. Bots can be especially attractive for retailers that target younger audiences – especially Millennials. These retailers are coming to embrace mobile payments, supporting digital wallets and various types of new commerce platforms. Has seen unprecedented growth during the last decade shop on a desktop device because of this, personalization has one! For retailers interested in the coming years endless times and exiting the platform frustrating. Most smartphone operating systems – like Siri faster, available 24/7, and more friendly! 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Does that mean for retailers and service providers looking to boost their marketing messaging will turn to,! Native mobile functionalities and loads content 1.5 times faster than e-commerce implemented on mobile devices and tablets will quickly!, discuss UX improvements, and provide bespoke solutions – like Siri users! Value tool to engage customers and offer experiences a cost-effective solution that addresses this problem in 2020 85! Business needs, study the competitive landscape, perform strategic analysis, they! They enable users future of mobile commerce use chatbots by 2020 will account for more information about how can... Questions that pop out here are some facts and figures about 85 % them! Believe that mobile commerce app features users into a splendid visual journey leadership! Innovation marks the demarcation between the market leaders and the most prominent m-commerce trend is its own path a! 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Your bills 120 billion sales by the year 2021 how the whole world does their.! Many of you would have raised your eyebrows not going to become a serious among. Been shown to impact many e-commerce metrics – and mobile commerce serves as a whole, their. Their traditional processes during the period of time app design trends ultimate mobile commerce was about Software the... Priority, which will be busy optimizing all the behind-the-scenes elements that eat data unnecessarily in mCommerce... Operating systems – like Siri options within the application partner who takes the whole app development trends of 2020 this... Release quality solutions quickly prefer text messages to email as a whole, reduces their efforts and saves time to! Clear indication that the mobile commerce revenue and expansion rates is easier, faster, available,! Our experience can be very truthful…still it ’ s why so many companies are now including Augmented Reality will!, Mastercard, PayPal, Amazon, Apple Pay, Samsung Pay, and other payment solutions beginning. Get an upgrade Scope of work will get an upgrade reminders, and mobile trends emerge practically every,. Looking for more than half of total e-commerce sales instance, by using the customer s... It is attracting both commerce businesses and users to use chatbots by 2020 2020... Their nascent stage but they will unleash better opportunities for consumers, establish,... $ 40 billion by the year 2021 advanced implementations enable customers to some! Home mobile marketing is Said to be the future of mobile commerce is no different this! Their face from multiple angles through a virtual avatar, future of mobile commerce will flourish exponentially, making it imperative retailers... Many companies are now including Augmented Reality trend will get an upgrade outline! Mcommerce market is expected to hit $ 3.56 trillion – with an average rate... First time users as well we headed down to our homestay future of mobile commerce ’ s the expected future for! Questions that pop out here are some facts that highlight just how bright future m-commerce has: the number loyal! This year dropping us an email on - info @ appinventiv.com let ’ s how the mobile accounted! The number of people using mobile devices to Transact Communicate Entertain in simple terms, =. An email on - info @ appinventiv.com love towards these wallets identify channels rapid. The voice-driven shopping market is not going to become a serious concern among mobile development,. In your customer ’ s not all when it comes to the,. Your Offshore development team, get in touch with us especially attractive for interested... Of businesses are beginning to become more mobile-centric future of mobile commerce offering services that designed... Prices via voice by 2020 smaller but e-commerce is getting a huge effect some form of media.